Hello! My name is Giancarlo Quacquarelli, I am Italian from the Apulia region and CEO of Moda y Visión Italiana SA de CV and this is the history of our company:
At the end of 2015, after several informal meetings discussing business opportunities in Mexico for foreign entrepreneurs and after an intense exchange of ideas, Federico and I met on the most glamorous avenue in Mexico City, in front of the statue of the President Mazaryk, founder of the then Czechoslovakia and esteemed defender of human rights.
It was in this somewhat accidental circumstance that one Wednesday the idea of creating a company with Italian foundations, Mexican heart and International inspiration, accompanied by the passion of good dress and la dolce vita arose.
Federico came from the world of catwalks since in the mid-90s, he began his modeling career, coming to work at that time for Moschino, Trussardi, Corneliani, Etro and Versace among others. It was at that time that his great sensitivity for design, photography and figurative art, theater and living objects matured.
On the other hand, I was coming from a somewhat boring path. In the early 2000s, I was working in Milan for an investment bank. That's how I started! Then, drawn to the love towards Mexico and business opportunities, I first became a testimonial for Italian furniture lines and finally, in 2012 I was director of the Italian Chamber of Commerce in Mexico, dedicating all my energy to public relations and the attraction of trade and direct investment to Mexico.
As you can tell by now, Federico and I are very different.
Him, being the creative one, and me, on the numerical side. He had his head in the clouds, I was attentive to where we walked, it seemed to us that by putting the differences together, we would make a good dumbbell.
We chose the name Italian Fashion and Vision for our company to summarize our intentions and leave them printed even in the articles of incorporation. We wanted to bring "a pinch of European salt" to Mexico, dosing it according to the Italian recipe book: better little and good, than a lot and bad taste!
Before looking for products, we look for people with ideas and values similar to ours. We were lucky and found many.
In particular, we discovered great affinity with artisans who mastered ancient techniques, prioritizing their creativity and hedonism.
We also discovered that their genuine passion in the end, brought good business and it was there that we began to select independent producers, freed from the slavery of marketing, encountering great surprises.
Let's start with glasses from the Veneto region, because Federico came from Verona and knew like no one else that Verona is an incredible territory and so rich in culture and history.
We found unpublished products, fresh exclusive designs, with so much intellectual effort that was behind in the meticulous search for perfection.
Perhaps for our own pleasure, we privilege minimalism even though the lines resulted in a classic, nostalgic and a little retro background or on the contrary with a hi-tech profile.
Finally, we landed our proposal betting on a smart, demanding, informed consumer, travel lover, curious and tired of stereotypes of trademarks.
We brought to Mexico an innovative and accessible luxury proposal!
IES is a project of FASHION and VISION ITALIAN
We offer exclusive things for our clients, never banal and, above all:
We have a compromise with quality!
We choose our suppliers carefully, prioritizing the professional ethics and the environment, before any other skill.