Times of Covid -19, have been times of readjustments worldwide in all aspects of life towards a so-called new normality and also why not, to rethink our priorities, tastes, hobbies and satisfiers.

The primary issue has become ensuring our health with hygiene measures and maximum care.

Social distancing and the need to protect ourselves even in the smallest detail, has led us to change habits and attitudes. Even to the way of buying not only basic necessities, supplies and many other subsistence merchandise, but also personal protection equipment. Likewise, fashion and everything related to luxury living has changed radically, emigrating fully towards the potential universe of online shopping.

Italy, as always at the forefront in matters of high design applied to fashion and other matters, allows the creativity of artisan producers to flow with the good taste and passion for Made in Italy perfection that characterizes them and even more so, if it is It deals with items that are now necessary for day-to-day life during this cautious return to active life.

In the fashion world, trends have changed from one moment to the next and although the concept of 'seasons' is now being seen in a different way, comfort and the degree of adaptation to climatic needs and facilities for protection make Let's focus our attention more on what is functional or not.

The optical sector is heading in terms of fashion for the current moment, towards the lines of sunglasses and ophthalmic glasses that can offer us additional security, beyond a sensational look and totally on trend.

Italian designers of handcrafted frames or lenses, independent of the tide of mass commercial marketing, continue to reveal their creativity and knowledge of functional design to turn this accessory into a must , both for hobby or taste for fashion, as well as for skin care. Health.

Precisely, in the context of publicizing what these exclusive producers are contributing to the world of optical fashion, the online platform IES ( Independent Eyewear Shop ) emerged, led by Giancarlo Quacquarelli and Federico Pasquetto.

This dynamic dumbbell of Italian entrepreneurs in Mexico introduces from their corporate firm Moda y Visión the opportunity to purchase exclusive 'author' glasses with unique quality, by accessing their website: www.modayvision.com, with a wide variety of proposals in designs tailored to the tastes, needs and abilities of each person.

And speaking in terms of eye protection, under the circumstances the world is going through today, the Oyster, The Guardian, The Peak, The Cycle and The Surfer collections of the Sun's Good brand may be the most suitable for this purpose.

Its innovative models have side flaps that fit perfectly to the contour of the face and protect the eyes to the maximum from any droplet effect (droplets of saliva) floating in the air, as well as from UV rays.

Design, aesthetics, shapes and light and resistant materials stand out among the many possibilities offered by the brands that make up the IES catalogues, such as the ultra fashion Blackfin, the most top and avant-garde line of sunglasses and ophthalmic frames.

For its part, LGR maintains the ancestry and values ​​of the great Italian craftsman in each of its products, translated into a passion for what is well done by hand, hard work and rigor for traditional manufacturing techniques.

And finally, Rédélé dignifies the taste for handmade and made in Italy , in its best expressions, redefining lines and the use of classic materials to give way to new editions of surprisingly light weight.

Following the philosophy of the creators of the IES platform, that little and good is better than a lot and in bad taste , the Moda y Visión Italiana project went beyond the demand for consumer purchases through traditional channels, venturing into the panorama of online sales. His proposal is a digital platform aimed at the most demanding, knowledgeable, adventurous consumer and little affected by the common stereotypes that abound in the commercial sphere.

I invite you to navigate through this accumulation of surprises and accessible offers that IES offers us, which once again confirm that fashion now extends in these critical times, to different paths dependent on functionality in the aforementioned return to a new normality and substantial reality.